Case Studies
The Mulia, Bali
Objective
Inauguration and launch of the new hotel in the German speaking markets.
Projects
Individual and group press trips with selected media from Germany, Austria and Switzerland to present The Mulia, Bali:
Published articles in the lifestyle supplement of the German leading daily newspapers Frankfurter Allgemeine Zeitung, Frankfurter Neue Presse and Frankfurter Rundschau, Die Welt, as well as lifestyle magazines Wiener, Wienerin, Für Sie and Donna.
3 individual press trips: Published articles in the travel guides Baedeker Bali, travel magazine reisen EXCLUSIV and on the leading travel blog Justtravelous.
Results
Media value achieved in total: 755,000 € (equivalent advertising value).
The Mulia, Bali
Objective
To promote The Mulia as the place to be for the young & hip generation.
Projects
Influencer Campaign for The Mulia, Bali-“Germany’s next Topmodel by Heidi Klum”
Invitation of the models and winners of the successful TV Show “Germany’s next Topmodel by Heidi Klum” : Stefanie Giesinger and Betty Taube were sent to The Mulia, Bali.
Results
Online and print publications
Daily posts on Facebook and Instagram.
Most successful Instagram pictures on Mulia Bali’s account (increase of 1,500 followers/day on their German website)
Extensive video on YouTube with approx. 1,231,000 views
Publications on bild.de, intouch.de, etc.
Total media value: 1,8 Mio €
Tahiti Tourism Board
Objective
Promotion of Tahiti to Honeymooners.
Projects
TV-cooperation with VOX and Tahiti – 4 Hochzeiten und eine Traumreise.
Results
The TV show including the trailer was aired 15 times within one week! Each trailer had a length of 30-50 seconds. The whole prize and TV show got also promoted online on their website. Further the TV show was repeated.
All partners - Tahiti as a destination, hotel and airline - have been presented in the TV trailer with video material and logo as well as on VOX’s website.
Total TV audience: 9,150,000 viewers in one week
Total media value: 300,000 € (equivalent advertising value)
The Oberoi Hotels & Resorts
Objective
To promote The Oberoi Hotels & Resorts in German speaking Europe as Best Hotel chain in the world.
Project
Selected approach to the media A-list to pitch stories on a constant basis.
Results
Total coverage within one year for Oberoi Hotels & Resorts 5,5 Mio €
Grand Hotel Excelsior Vittoria, Sorrento
Objective
To achieve editorial coverage for Grand Hotel Excelsior Vittoria, Sorrento for their commercial offer “Easter package” in the Top News.
Project
Pro-active approach of the top news platforms to pitch the story.
Results
Total Online Media Value of 45,700 €
Total In Print Media value of 117,000 € due to 1 single press release.